To show extraordinary urban character.

With a philosophy firmly rooted in British menswear, Farah craft pared-back classics for modern living, balancing aesthetics with function, for a design with true permanence. Over the decades, Farah clothes have been adopted from various youth cultures as a flag of liberty and individuality.

Farah constantly look for diversity in each collection, where every new concept is never similar to the former ones. The collections may have either playful or serious starting points, the important thing being, for this brand, creating a social utopia, a luxury outfit for our body, thus making menswear: from t-shirts to shirts, from sweatshirts to outerwear.