Life is an attitude.

Thinking MU was founded in 2011 as a sustainable fashion brand for non-conformists and people who passionately believe that life is to be enjoyed and, above all, respected. It all began in Barcelona with the ambition of providing a new way of understanding sustainability. Since then, Thinking MU have stayed true to themselves, not by following fashions but rather by creating garments that take inspiration from nature, arts and crafts, fun, music and people. To do this and to make the Earth a little better place, Thinking MU has found out a surefire method: filling the world with creativity, colours and patterns, positive messages, and the most sustainable fabrics that nature and research provide.

Thinking MU’s prints are hand-made with screens or wooden blocks which give a unique charm to the garments. Hand-made imperfections are beautiful, so do wear them proudly. For hand embroidery, Thinking MU rely on a team of Indian workers with a special gift for this amazing technique. They’re simply the best. Hand embroidery has been part of the Indian tradition for centuries, which is why you can feel that unique sensitivity and meticulous care in each Thinking MU garment.